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There’s no doubt that Paid Search is a crucial element in your business’ Digital Marketing Strategy, putting your brand right in front of your customers when they’re looking for your product or service. And, as the Paid Search market becomes more competitive, it’s vital that your campaigns have the kind of attention & expert knowledge that the Found SEM team brings to the table.
Why should I invest in Paid Search?
Well, for starters, your successful competitors are more than likely running Paid Search Ads. If you want to see your business in the first page of results on Google, Bing and Yahoo, you’ll need to put some marketing budget into SEM.
Secondly, while the cost of Search has gone up, the quality of the traffic, on Google AdWords in particular, has dramatically improved, bringing in a 20% increase in revenue to advertisers by Q4 2017 (Merkel Digital Marketing Report 2018). This is a result of a greater ability to refine audience profiles and target your real customers, so the clicks you get are much more likely to lead to conversions.
Fundamentally, if you’re not running Paid Search Ads as part of your Digital Marketing Strategy, you’re missing out on one of the best ways to drive conversions & achieve a tangible ROI.
How can the Google Display Network (GDN) grow my business?
The Google Display Network is the largest online display advertising network in the world, incorporating over 2 million websites and reaching over 90% of Internet users. Add to this the fact that the Australian population is in the top 20% globally in use of the Internet (88%), Social Media (69%) & mobile phones (78%) and the implication is, your business should be taking advantage of the GDN.
What makes the GDN so powerful for local businesses is the increasingly detailed tools available for targeting and retargeting ads to your potential customers. This means the GDN is more than just a top-of-funnel activity — now, it can be used to nurture leads right through the sales funnel, from the point of brand awareness to lead, then conversion and on to loyal advocate.
In combination with Paid Search, SEO & a tailored Content Marketing Strategy, advertising on the Google Display Network is a highly effective way of selling your brand to your audience. In fact, users who have been exposed to Display Ads are, on average, 155% more likely to follow up with a brand & segment related search.
Found's Approach to SEM
From Day 1, your dedicated Found Digital SEM Campaign Manager takes ownership of your SEM strategy & implementation, so we hit the ground running in reaching your Search goals. Using data-driven insights & state-of-the-art bidding software, we are able to make recommendations for improvement, consistently optimise your campaign and provide your business with the ROI you expect.
Full Transparency With Real Time Dashboard Reporting
To give our clients the ability to deep dive into their digital marketing results, Found Digital has created Found Business Intelligence (FBI), a customisable dashboard that draws in performance data from Google AdWords, Analytics and your other digital platforms. FBI gives you a 360-degree view of your marketing campaigns at any time, and represents Found's commitment to full transparency & achieving the best results for our clients.