To target Australian small business owners with custom websites and to increase the quantity and quality of monthly leads.
We implemented a Social Acquisition Campaign to:
Generate quality leads through a combination of Facebook Lead Forms & Landing Page campaigns.
Reach the right customers using complex methods of targeting, such as lookalike audiences & retargeting pixels.
Build on audience and leads through consistent A/B testing and campaign optimisation.
We reached 232,361 unique people within a tightly targeted, SME-focused audience.
We discovered that the Facebook Lead Form campaigns outperformed the Landing Page campaigns, with a conversion rate of 12.51% compared to 3.21%.
We met and exceeded campaign KPIs and forecasts, largely due to the addition of the Lead Form Ads.
The average Cost Per Acquisition of the Lead Form Ads was 60% lower than the Landing Page campaigns, highlighting the cost-effectiveness of using Social Media for Acquisition.