Responsive Design vs Dynamic Serving

15 November, 2017

In early 2015, when Google announced the imminent update to their algorithm that would prioritise mobile-friendly sites, the change was immediately dubbed ‘Mobilegeddon.

At that time, around 66% of Australian business websites weren’t optimised for mobile and there was some understandable anxiety about the impact of Google’s update. What it meant, however, is that businesses had to think about making their websites mobile-friendly, and they had to do it quickly.

A year later, a mobile-friendly website has become an absolute necessity for any business, and goes hand-in-hand with any new web build.

What businesses need to think about now is how they make their websites mobile-friendly, with the two main options being Responsive Design or Dynamic Serving. In the Infographic below, we set out the differences between the two and outline their pros and cons.



• One URL for all devices.
• Easier to maintain and less implementation issues.
• Does not require complicated device detection and redirection.


• Large pages or videos can be slow to load on mobile.
• Doesn’t provide a fully mobile-centric user experience.




• Differentiates the URL for all devices.
• Differentiates mobile content and can optimise for a mobile-specific search.
• Provides a fully mobile-centric user experience.


• Technical implementation is complicated.
• Maintenance costs are higher.


With the use of mobile devices sky-rocketing in Australia, and with smartphones leading the charge, optimising your website for mobile must be an integral part of your business’ digital strategy.

If you’re in the market for a new website or need to optimise your current site, talk to Found Digital’s Design & Development team about the right solution for your business.

Contact Us