Have you ever wondered why some of your competitors always seem to do better than you? They might be selling an inferior product or service at a more expensive price and yet — month in, month out — they’re able to outsell, outperform and out-profit …
The explanation for this is simple. While some people say, ‘Digital is the future’, the fact of the matter is, 'Digital is NOW'.
If your business has no presence on any of the digital channels, then you are going into the fight with two hands tied behind your back.
These days, when Google is as much a noun as it is a verb, you're not doing yourself any favours by failing to complement your offline marketing with your online presence; even more so if you have no offline marketing.
When people search for your product/service, chances are that their first port of call is Google.
Let’s say, for example, that you are a house painter in Melbourne. A potential client would like to engage a painter to help renovate their house. They do what most other people do and jump on one of their digital devices to go straight to Google. In most cases, what they're presented with looks pretty much like this:
Notice that the first four results are paid ads, which are the Google Adwords listings. So, what happens when you have a website but you’re not advertising on Google Adwords is that you are relegated to the lower realms of the search engine results page (SERP).
The picture I am trying to paint here is, if you are not doing all that is possible to get onto the top of the first Google SERP, then you are practically giving up on sales that are going to the competitors that are on top of the SERP.
In saying that, Google Adwords is not the be all and end all of giving your business a digital presence. While it is certainly the first digital channel that most businesses should go to, depending on your marketing budget, Google Adwords can be an integral component of your whole sales process (or sales funnel) to complement your other marketing activities.
All potential clients (prospects) will go through through the following steps, which hopefully results in a sale for you and in their becoming a loyal customer.
At every stage of the process, SEM can play a part in pushing your potential client further down the funnel and converting them into a sale.
Ensuring that your business commands a digital presence will increase the odds of your business being found, which in turn will help you start converting those prospects into customers. After all, people aren’t going to buy from you if they don’t even know you exist.
Found Digital’s expert SEM team can help you plan and implement an SEM campaign that helps you meet your business goals within your marketing budget. Get in touch using our online form or email: firstname.lastname@example.org