Conversion rate optimisation (CRO) is a structured approach to improving the key performance indicators (KPI) of your website – informed by insights drawn from analytics and user feedback.
Driving traffic to a website that doesn’t convert won’t just waste your marketing budget, it could lead to potential customers becoming detractors because of a poor website experience.
CRO helps to drive your marketing dollar further by ensuring that your website is optimised not just for traffic, but also conversions.
Found Digital’s CRO program is divided into three stages. Stage 1 involves completing a thorough analysis of historical digital interactions with your website, along with competitor analysis.
This process includes:
Based on the findings from Stage 1, Found Digital will compile a report which includes the following:
This report will be submitted for your consideration and approval before moving onto stage 3.
Based upon the findings outlined in your report, and with a view to maximising conversion outcomes, Found Digital will run a series of conversion rate optimisation tests.
This testing will include:
At the conclusion of each test, the results and recommendations will be forwarded to you for review.