Conversion Rate Optimisation

Optimise your digital properties for conversions

Conversion rate optimisation (CRO)

Conversion rate optimisation (CRO) is a structured approach to improving the key performance indicators (KPI) of your website – informed by insights drawn from analytics and user feedback.

Driving traffic to a website that doesn’t convert won’t just waste your marketing budget, it could lead to potential customers becoming detractors because of a poor website experience.

CRO helps to drive your marketing dollar further by ensuring that your website is optimised not just for traffic, but also conversions.

Stage 1: Analysis & program design

Found Digital’s CRO program is divided into three stages. Stage 1 involves completing a thorough analysis of historical digital interactions with your website, along with competitor analysis.

This process includes:

Stage 2: Reporting

Based on the findings from Stage 1, Found Digital will compile a report which includes the following:

This report will be submitted for your consideration and approval before moving onto stage 3.

Stage 3: Conversion rate testing

Based upon the findings outlined in your report, and with a view to maximising conversion outcomes, Found Digital will run a series of conversion rate optimisation tests.

This testing will include:

At the conclusion of each test, the results and recommendations will be forwarded to you for review.

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